UMinhoExec is the executive school of the University of Minho, offering training programs, corporate education, and consulting services to professionals and organizations. This project focused on redesigning their digital presence to better communicate a wide portfolio of executive programs — from public administration and AI to management and digital transformation — making it easier for professionals to find, explore, and enroll in the right program.
The main challenge was organizing a broad and constantly evolving catalog of programs into a clear, navigable experience. The platform needed to serve different audiences simultaneously — executives, corporate clients, and public sector professionals — while reflecting the academic credibility of the University of Minho and encouraging course enrollment.
Defining the platform’s content structure and navigation hierarchy, then translating it into user flows to validate the logic and connections between each screen.
Testing different layout approaches for the homepage, exploring hierarchy, content placement, and visual tone to find the most effective way to communicate UMinhoExec’s offer at first glance.
The final result brings together the insights from every exploration — a clear hierarchy, intuitive navigation, and a consistent visual language across the homepage and internal pages, reflecting the academic credibility and professional ambition of UMinhoExec.
